Blue Box

The Jewish National Fund's ubiquitous Blue Boxes were an internationally successful fundraising campaign to support the purchase and forestation of land in Israel. Joseph Weits was a seminal figure in the growth of the organization, its tree-planting programs and the subsequent myth-building of a national narrative. Draining swamps and clearing stones was part of the reclamation and resettlement of land, driven by propaganda built upon certain assumptions. The trees have spread their roots over decades in these protected national forests, but evidence remains of the Palestinian communities displaced by the once-fragile seedlings. Through Weits's private journals and exhaustive archival research, his great-granddaughter Michal explores his misgivings about the impact of his actions and controversial legacy. Her willingness to openly question the values she was raised to believe leads to difficult conversations with her relatives. The result is a painful and enlightening exploration of a nation's past with a conviction to address uncomfortable truths. Alexander Rogalski

World Showcase program sponsored by

MEDIA COVERAGE

• Variety - "A deep dive into Israel's complex and controversial history"
• Variety - "A nuanced, candid assessment...extraordinarily compelling"
• Variety -  INTERVIEW with director Michal Weits
• Business Doc Europe - "Detailed and absorbing...has all of the elements for debate, controversy and angst" 
• Film Uforia - "This is a honest account of a family who grew up believing in the mythos of greatness" 
• POV Magazine - The Big Moral Problem of History