Nike's Big Bet

Includes Q&A

No Longer Available

 
Film Info
Runtime:80
Copyright:2021
Country Listing:Canada
Premiere Status:North American Premiere
Festival Info
Festival Year:2021
Language:English
Accessibility:Closed Captions
Program Category:Special Presentations
By Program - Sort:Special Presentations
Film Subjects:Capitalism & Big Business
Popular Culture
Sports & Recreation
Cast/Crew Info
Director(s):Paul Kemp
Producer(s):Corey Russell
Paul Kemp
Executive Producer(s):Jonathan Ford
David Walmsley
Editor(s):Michael Del Monte
Lewis Gordon

Description

Closed Captions Icon  Streaming with closed captions

Nike established the Oregon Project in 2001 as a groundbreaking program to develop elite runners and put Americans back on top of the podium. Coaching legend Alberto Salazar was put in charge of the program and given free reign to employ his unorthodox tactics to deliver results. In 2019, despite never failing a drug test and his athletes never testing positive, he received a four-year doping ban from all coaching activities and the project immediately collapsed. To his fans, including an outspoken Malcolm Gladwell, Salazar's methods justified the means by pushing the boundaries of what's fair in sport. But to others, including former protégés, he was abusive and manipulative—wielding an unchecked control over their careers and well-being. With a win-at-all-costs attitude and a sport built upon the margins of human limits, is Salazar really a villain or a victim of a corporate culture that would do anything for a competitive edge? Alexander Rogalski

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