Everyone wants to be famous…like it's a job. And now anyone can be—online! Andy Warhol's prediction that everyone will be famous for 15 minutes is here, as social media platforms like Facebook, Snapchat and Instagram mint web celebs overnight. But take it from social media entrepreneurs and influencers Paris Hilton, DJ Khaled, The Fat Jew, Brittany Furlan and the Slut Whisperer: all the attention and sponsorships come at a high price. In this brave new world where "likes" replace applause and fans are called followers, how does a person remain distinct from their product and separate self and selfie? Being Instafamous is the new American dream and empire, one that challenges notions of what's real and what's for show, and taps an innate human desire to be accepted and loved—but at what cost? Angie Driscoll