The Pickup Game


TIFF Lightbox 2 Tue, Apr 30, 2019 8:45 PM
TIFF Lightbox 2 Wed, May 1, 2019 10:15 AM
Isabel Bader Theatre Sat, May 4, 2019 3:15 PM
OC, Live captioned Q&A
Film Info
Country Listing:UK
Premiere Status:World Premiere
Festival Info
Festival Year:2019
Program Category:Making Believe
Film Subjects:Gender & Sexuality
Love & Relationships
Technology & Culture
Women & Women's Stories
Cast/Crew Info
Director(s):Matthew O'Connor
Barnaby O'Connor
Producer(s):James De Val
Mike Willoughby
Cassandra Roberts
Giselle Fryatt
Will Watson
Executive Producer(s):Will Watson
Editor(s):Matthew O'Connor
Barnaby O'Connor
Writer(s):Matthew O'Connor
Barnaby O'Connor
Mike Willoughby
Will Watson
Cassandra Roberts
James De Val
Giselle Fryatt
Cinematography:Vince Knight
Claire Buxton
Tom Webster
Sound:Ed Railton


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Generating over a billion dollars a year, the pickup industry is shocking, secretive and—to put it politely—scummy. Built upon myths and manipulation, expensive workshops and training videos push an agenda that women are biologically attracted to alpha males. If men can learn techniques to overcome their shyness and become socially dominant, they'll be 21st-century Casanovas. At least, that's what the brochure says. Ross Jeffries's 1992 self-published book How to Get the Women You Desire into Bed inspired a generation of macho men to push their techniques with aggressive online marketing. With insider access to the movement's founders and current leaders, this riveting exposé dismantles the "date and mate" methods hustled by modern snake-oil salesmen. From chat rooms to conference halls, these self-help-styled seminars are poised to take advantage of anyone desperate enough to fall for their dangerous promises. Alexander Rogalski

Content notice: Film contains sexual violence trigger material.

Additional Information