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Event Information

The Click Trap

Saturday, May 4, 2024 8:00 PM
CC
How can pop-up ads used to sell shoes also undermine global democracy? Digital advertising no longer only markets products, but increasingly disinformation. Investigative journalists and online activists reveal the unsettling reach of an unregulated industry in this alarming tech-sposé.
Event Pricing
Tickets Ticket - $17.70

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Industry Passholder tickets are available online starting at 9:00 pm the night prior to the screening date, and up until one hour before the screening time. Passholders can also obtain tickets in person at the screening venue's box office on the day of the screening upon presentation of their pass. Venue box offices open one hour prior to the venue's first screening of the day.

Ever feel like an ad for running shoes or a podcast about vegan living pops up in your feed just when you started thinking about joining a gym? Highly engineered algorithms curate ads with acute precision for any given user of any given system. This selling point of this model of digital advertising ensures that certain content is selected and delivered to some but not all viewers. But when does digital marketing become digital mind-control? Google, Meta and Apple claim to restrict the appearance of disinformation, extremist hate and criminal material on their platforms, but that doesn’t stop such content from existing in these spaces, nor does it prevent it from generating multi-billion-dollar corporate returns. Are safer, more ethical ways to do business online even possible? Expert testimony and prescient evidence inform this alarming tech-sposé into the social impact of digital advertising, which asks a difficult question: Is global democracy the collateral damage of online capitalism?

Sales Agent: Java Films



Film Info
Runtime:90
Copyright:2024
Country Listing:Spain
France
Premiere Status:World Premiere
Landing Page:https://hotdocs.ca/whats-on/hot-docs-festival/films/2024/click-trap
Festival Info
Festival Year:2024
Language:English
French
Accessibility:Partial Subtitles
Closed Captions
Program Category:Made In Spain
Film Subjects:Activism
Media & Journalism
Politics & Political Intrigue
Science & Technology
Spanish Culture & Issues
Cast/Crew Info
Director(s):Peter Porta
Assistant Director(s):Chloé Atkinson
Creative Director(s):Sergi Pérez Rovira
Producer(s):Marieke van den Bersselaar
Carles Brugueras
Fabrice Estève
Editor(s):Peter Porta
Aurora Sulli
Cinematography:J. J. Guillermo
Óscar Roca Dacal
Jordi Esgleas Marroi
Composer:Baptiste Thiry